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Appearance conveys nonverbal impressions that affect
receiver’s attitudes towards the verbal message even before they read or hear
them.
Effect on Written Messages
The format, neatness
and language of the written message sends a nonverbal message to the reader.
An envelope’s appearance_size, color, weight, postage_may
impress the receiver as “important.” “routine,” or “junk” mail. Telegrams,
Mailgrams, Express Mail, and private courier mail also have distinctive
envelops that signals urgency and importance. Next, the letter, report, or
title page communicates nonverbally before its contents are read by the kind of
paper used, its length, format, and neatness. Finally, the language itself,
aside from its content, communicates something about the sender. Is it
carefully worded and generally correct in mechanics such as spelling, grammar
and punctuation?
One
company’s “ding” or rejection letter consists of a postcard with various
categories listed on the back, such as “insufficient experience,””Inferior
credentials,” and “would’nt be a good fit in the company.” Checks are placed
before each relevant category; the postcard is then mailed to the recipient.
What does this rejection format suggest about this company?
Effect on Oral Messages
Whether you are speaking to one person face to face or to a
froup in a meeting, personal appearance, and the appearance of your
surroundings convey nonverbal stimuli that affect attitudes toward your spoken
words.
Personal Appearance. Clothing, hairstyles, neatness, jewelry,
cosmetics, posture, stature are part of personal appearance. They convey
impressions, regarding occupation, age, nationality, social and economic level,
job status, and good or poor judgment, depending on circumstances.
Appearance of
Surroundigns. Aspects of
surroundings include room size, location, furnishing, machines, architecture,
wall decorations, floor (carpeted or care?), lighting, windows, view and other
related features wherever people communicate orally. Surroundings will vary
according to status and according to country and culture.
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