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The way you communicate both within and outside your own
country will affect everything you accomplish. Your ability to speak and write effectively will also make a difference to your organization. Developing the
right attitude and preparing adequately are crucial to effective communication
the international marketplace. These qualities will help you to be effective in
dealing with international business people outside your organization. In
addition, becoming flexible in attitude and methods of communicating will help
you to be effective in dealing with issues within your organization.
Developing the Right Attitude
Your ability to
communicate orally and in writing affects your company’s public image
“To the customer, you are the company”. This good advice
comes from public relations experts. Your attitude when dealing with customers,
clients, and the public reflect on the company you represent. When you deal
with international business people, your attitude will reflect your country and
your culture.
You may
realize the special and important communications can make millions of dollars
of difference to your company. But you should also be aware that the daily
routine messages are just as important. Each message communicates the essential
quality and culture of your company and can either build goodwill or destroy
it.
Messages
written to international clients, customers, suppliers and other business
contacts must be especially sensitive to audience concerns. Goodwill towards
your organization is at stake as well as goodwill toward you as a
representative of you country.
Preparing Adequately
Most people can learn to communicate effectively for business if they are willing to devote whatever effort is necessary to prepare themselves adequately. In addition to the proper goodwill-building attitude, the following qualities are desirable.- Careful, sound judgment when choosing ideas and facts for each message.
- Patience and understanding, even with unjustly insulting person.
- Integrity, backed up by a valid code of ethics.
- Reasonable facility with the English language.
- Applied knowledge of the communication process and principles and of successful methods for sending and receiving messages.
- Knowledge of the cultural conventions of your audience.
Becoming Flexible
Today’s workplace is increasingly diverse in age, gender and
national origin. Diversity has brought problems to organizations, but it has
also brought strengths. Changing demographics have contributed to changes in
management styles, making effective communication central to success in
carrying out the organization’s business.
One of
the most sensitive issue is language. Although English currently appears to be
the international languages of business, many workers in U.S companies do not
speak English as theirs first language. Effective communication in
organizations with a multinational workforce takes flexibility and an awareness
of the important components of language use. These components involve the major
issues of communication, including how effectively address various audiences
and how to choose effective communication channels and information. To focus on
errors in speaking or writing standard English is to risk failure of your
communication objectives.
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